Just For Kicks – An Interview with Perry Gershkow

Once in awhile, a perfectly good surf film gets ruined by a shit soundtrack. Fortunately, Perry Gershkow, a San Francisco based filmmaker, has eerily similar music taste to The Aftmth, and his recent film, Just For Kicks, features artists like Future Islands, Ruby Haunt, and Avid Dancer.

I’m always curious, do the visuals come first? Or does a specific sound inspire a director’s eye? We were lucky enough to ask Gershkow a few questions about how he struck such a harmonious chord.

Watch Just For Kicks here.

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For a project like Just For Kicks, what’s your process for selecting music?

Without the right music, surf films would be boring to watch, even to the surfer’s eye. For each section of every surf film, it’s important to find the mood you want to go with.  When you figure out what sort of mood you want your audience to be in while watching this section, then that’s where you can start finding music. With so much music out there, I wanted something that would create emotion as well as something that would get people excited.

You chose two Ruby Haunt songs. When did you first hear them? Why do you think their music works so well here?

Luckily, my buddy Victor Pakpour is in the band Ruby Haunt. He’s also a fellow filmmaker and a damn good one. His music possesses an emotion that I really think works for the parts I’ve been putting together, especially for this film.  I used some of their music in my last film, and people really enjoyed it. They came out with some new tracks this past year so I immediately was drawn to using their music again.

How do you discover new music?

Discovering new music is definitely a tricky hobby.  There are so many different kinds of music out in the world that it can be tough to narrow it down to something I can use for my films.  For me, I have a certain sound that I go for.  Being in the industry for a while, I’ve been able to make friends with people in really good bands.  For instance, two of the songs in the film are from a good friend Sara Damert, who scored these two songs for the film.  She has a very unique voice, which I think is crucial to have for originality.

Surf Pop – Jadu Heart, Mike Edge and Ralphswrld

Leave behind the more refined areas of San Francisco, havens for food bloggers and Instagram influencers, and you find Ocean Beach, a gritty slab of sand with graffiti-stained concrete. Located at the Western-most part of San Francisco, the drive is fifteen miles from the Fillmore McDonalds, and despite endless stop signs, it’s a joy to watch the city shed its formal, tech-centric self, for a more gritty visage. There are colorful houses, rundown cinemas, cheap Bun-Mi sandwiches and vintage stores like Gus’ Discount Fishing Tackle.

Even at the crack of dawn there are usually a handful of cars parked at Ocean Beach. A dusty Camaro, a rundown hybrid, and a gutted van sit with t-shirts strung up to the windows concealing something shuffling inside. Out in the water, a riptide hums, edging unsuspecting surfers towards tankers heading for Japan.

The community around Ocean Beach is strong. Cafe owners call you by name and Bob Wise, a feature in William Finnegan’s Barbarian Days, is eager to talk while he stacks boxes of five millimeter booties. Fishermen set up at the water’s edge, waders hiked up to their chest and a cooler of bait waiting patiently. Their translucent lines disappear into the surf, tugging at invisible fish.

OB is my anecdote to a long work week, or another news story about nuclear war and hell-fire. And for any drive you need a playlist. Some might expect Bangers and Mash (if coffee was a playlist, here’s how it would sound…), but with the windows down and a runway of stop signs, I don’t want fist pumping. I need guitar drenched in sun – apathetic surf tune-age that boils and pops, invoking the psychedelic and the free-wheeling.