2017 was, and my media and musical preferences may be betraying themselves here, the year of the SoundCloud Rapper. If this seems like an obvious take that’s only because of how pervasive the persona has become. Recall that for many, many others, the idea of SoundCloud Rappers begat an education. A moniker for the internet- and homegrown hip-hop talents who released their hybrid projects on the orange-hued music streaming platform, which itself almost went bankrupt this year even after rolling out a rather innocuous ad-revenue subscription service akin to its green-logoed nemesis.
On SoundCloud, however, scores of aspiring musicians met, shared tracks, advice, and inspiration; meanwhile, for listeners, it serves as a resource for that one cover or remix which is not available on Spotify, Apple Music, or, god forbid, Tidal. The platform felt more personable, less corrupted, and a tinge more democratic. Listeners, it appeared, would gladly suffer ads for the comfort of the, ironically, less-corporate seeming media player. Here was where the majority and best of the late Lil Peep’s output resides. It is where Chance and Uzi broke out before propelling to bona fide stardom. Of course, like any other consumer-facing product, SoundCloud relies on metrics and data, but mainly because of what it is not—because of its imperfections—did it seem to cultivate trust and appreciation from audiophiles and the artists who spoke to and of them. This was a validity that didn’t solely appear to be about monthly listeners, followers, or algorithmic prioritization.
The Soundcloud Rapper, then, became shorthand for an artist who by the content of their flow, production, voice, or some other miscellany, could not quite fit the established paradigm and posture of rap. (Skeptics would say we’ve hit the amoral bottom of so much bad being good because all we have is bad and that resets our standards.) The notion expanded, became known, and, like all good and weird things born of the internet, in a sort of backlash, ended up manifesting as the inspiration for an ill-considered Halloween costume.
Still, this is a long-winded apology for not including any SoundCloud rap on my favorite songs of the year (worse, the provided playlist is hosted by Spotify). The songs I enjoyed most are, I think, interconnected in their own way—songs with features was a way of including multiple favs, two-birds-one-stone, etc. Still, I need to reel off a few more honorable mentions here: A track like “Once Upon a Time” marked the return of The Diplomats whose braggadocio and cleverness was sorely missed. Whether it was Ferg, Twelvyy, or the extended familia, A$AP made strides on their LP releases. 2 Chainz made the gift that keeps on giving on “Pretty Girls Like Trap Music”—I keep finding new tracks to bounce to. SZA was superlative on many of these sorts of lists, and should hers have been the only music released in 2017, we could all die in the Trump-apocalypse tomorrow and not in vain. Diet Cig, Palehound, King Krule, Weaves, and Mac DeMarco released albums which, however distinct, make me feel young enough still to emote heavy with a lady or lad rock band. Mount Kimbie (a perennial top-5 musical act and the best concert I attended this year), Aminé, and Kendrick Lamar (the artist Spotify tells me I listened to the most over the previous 12 months), all came out with albums that I’ll regret not including on my best-of. Like Cassidy, by way of Jay Z said over a dozen years ago, ask about me and I’ll explain why.
This was also a year that saw the olds insist on making me revisit the sentimental investments of my youth, and, a la the show I never and possibly WILL NEVER finish, had me sliding backward on nostalgia toward “a place where we ache to go again.” So, shouts to music for teens that are just as good on the other side of 25: The National, Spoon, Future Islands, The War on Drugs, Gorillaz, and Broken Social Scene.
On the horizon, there’s Quiet Luke, a Prince-like singer and guitarist who is the fifth or sixth (who knows at this point) coming of Frank Ocean. Along with KWAYE, who has yet to make a track—even if its message is melancholy—that makes you get up and move in the way James Brown intended. Santangelo, makes music that is the singular stuff of SoundCloud’s heyday—cerebral and not-ready-for radio. His “Cave In” runs on the rhythm and beat of Billy Joel’s “The Longest Time” which had me so wrapped up in wonder that I nearly missed my bus stop in the pouring rain. Clairo is a singer whose short lovelorn tracks belie talent and maturity, yet bridle with youth and something purposefully restrained—she’s not ready to share the magnitude of her vision and feelings quite yet. Imagine a bittersweet Maggie Rogers who eschewed NYU and with no hipster tattoos in sight.
So, the top 10?
Well, the playlist gets its name from the few months I speculated a devious connection between Harry Styles’ impressive solo album and Christopher Nolan’s nationalistic and war-porn movie which stars Mr. Styles as the only person sane enough to say something nasty. (In truth, he makes a silly racist remark in front of a group of soldiers who look like they passed through a Blind Barber before making it to the beachhead battlefront, providing one of the few realistic depictions of how starved and imperiled soldiers would actually act in the movie). ANYWAY, my two favorite albums this year were the annoying-to-pronounce Alvvay’s “Antisocialites” and Tyler, The Creator’s “Flower Boy.” Among the other albums which made me cry were Rex Orange County’s debut, “Apricot Princess,” Princess Nokia’s “1992 Deluxe,” Young Thug’s “Beautiful Thugger Girls,” and Moses Sumney’s “Aromanticism.” Speaking of whom, Moses’ “Lonely World” is the feeling after you spill the mug of tea and don’t give a fuck, you run out of there and out of the world.
But this is a mix of individual tracks, so, it should be noted that Yaeji’s hit her stride and come a long way from that one time I played “New York 93” on the office Sonos that went over really, really poorly. The new mysterious electronic artist that’s got me by a strange, sonic gravitational pull, however, is The Blaze, whose videos relate a homoerotic and athletic mise-en-scène that involves Arabic persons in what is possibly the Levant that is as indelible as it is mesmerizing. Oh, and he/they put out a M83 remix that has the most ridiculous album art of the 21st Century. Lastly, and this was decided for me from the first time I listened to it, is one of the loosies Frank Ocean dropped this year: “Provider.” It’s a murmuring more than it is sung or rapped, and with a flowing production that rolls along the mentions of Super Saiyans, Patagonia jackets, and Stanley Kubrick, it is my ideal type of song—what I searched for and cherished whenever I found echoes of in 2017. The above, I hope, is an honest testament to that matter.
P.S. I’m hype for the Young Fathers album due out in “the near future.”
See ya, 2017!