You probably recognize Electric Guest from This Head I Hold. The song is doing laps around other pop tracks on Spotify. It’s upbeat hop and skip is part of a recent movement to revitalize soul. Maybe you heard Pharrell’s Happy?
The L.A. band is mastering a crucial balancing act, teetering somewhere in between indie and mainstream circles. They’ve performed on Fallon, Conan and Letterman, but avoid the corporate sell out label.
With their new album, Plural, Electric Guest shows off an unabashed sentimentality, most intense on the track, “Dear to Me.” It’s sweet, but too sweet. Sickly sweet. And the clear stand out on the album is Electric Guest’s confrontation with a darker side, on “Oh Devil,” a tune that will undoubtedly light the radio on fire.