It takes a lot to get noticed. Especially these days with the flux of accessibility. Everyone’s on all the time.
Music is at the centerpiece of this voracious cycle. It’s never been easier to access mixes, remixes, mashups, albums, timeless classics and covers. It’s all there on your phone. Options. Millions of them. Limitless choice.
So we build playlists and subscribe to music discovery algorithms to minimize the agony of choice. Just give me the music. We discover when we need to. Star songs because we want something to go back to.
But the irony is that even though how we access music has changed, there’s a great constant. The best music is the stuff you can’t forget.