One of the classic post-grad buzz words is disruptor. It’s thrown around constantly. The best inventors are disruptors – shaking up conventional systems, reforming and improving them for the better. It’s not a bad thing. In fact it’s quite positive.

But the label disruptor sounds aggressive. The status quo gets challenged! Change is occurring! The shallow end of the pool will always feel more comfortable.

With that in mind take a listen to a song by ATENRAYS, Into – a track that goes from placidly calm to depressingly aggressive in a matter of seconds. It is without a doubt disruptive. Maybe too disruptive. But the song’s brazenness is also its greatest strength. It suddenly and swiftly shocks our ear drums out of complacency and pulls us into a new realm of possibility.

Published by


What will be left?

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s